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[February 21, 2013]

Neolane to Showcase How Retailers Can Become More Customer-Focused at eTail West 2013

NEWTON, Mass. --(Business Wire)--

Conversational marketing technology provider Neolane, Inc. today announced its participation at the upcoming eTail West 2013 event. The theme of this year's event is to help retailers shift from channel-obsessed to customer-obsessed. This year's sessions and exhibitions will focus on creating profitable and customized growth strategies; creating efficient, measurable multi-channel and online strategies; and mobile shopping and social strategies. At eTail, Neolane will demonstrate how retailers can drive higher levels of cross-channel engagement with its cloud-based marketing technology.

eTail West is the leading conference for the online and multi-channel retail industry, bringing together 2,000 plus senior-level eCommerce and marketing professionals from cross-industries. Attendees will also learn more about Neolane's mobile marketing capabilities and enter to win an Apple (News - Alert) iPad Mini™ when they visit Booth #115.

WHO: Jerry Kosmachuk, Senior Application Consultant

WHAT: Cross-channel communications involve receiving large amounts of customer data that have to be used correctly in order to create personalized campaigns. At booth #115, Neolane will demonstrate how use of its conversational marketing platform allows marketers to turn data into actionable insights to increase marketing efficiency. Attendees will also have an opportunity to learn how Neolane integrates a brads app as a new channel within the Neolane platform (email, direct mail and web) and allows marketing organizations to send push notifications and manage in-app messages.

WHEN: eTail West is taking place from February 25 - 28, 2013.

WHERE: JW Marriott Dessert Springs in Palm Desert, CA (News - Alert). Neolane will be at booth #115.

For more event details, please visit: http://events.neolane.com/etail2013/. For those interested in tracking the event on Twitter (News - Alert), follow @neolane and use the event hashtag #etail.

To arrange for a media or analyst briefing, please contact neolane@pancomm.com.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 400 of the world's leading companies including Alcatel Lucent (News - Alert), barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

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