Rich Gorman Declares Evernote to Be Poised for Domination
NEW YORK, NY, Feb 07, 2013 (MARKETWIRE via COMTEX) --
According to technology pundit Rich Gorman, Evernote has come a long
way in a relatively short span of time. When it first launched,
Evernote was known primarily as an information and productivity app,
ideal for personal use; with time, the mobile and Web-based app has
distinguished itself as a premier business tool, as well, a
transformation made complete with the debut of Evernote Business.
Now, the company has announced that its premium enterprise app will
be made available in several new markets, including countries across
Europe. Gorman has responded to this announcement, and to Evernote's
general progress, with a statement to the press.
"This is a great example of technology finding its niche," Gorman
says, in his press statement. "When Evernote first appeared on the
scene, everyone recognized it as potentially useful, but it was tough
to pinpoint exactly how, and by who, Evernote might be used. The
company has really developed a strong following among businesses and
on-the-go professionals, and this expansion proves that the Evernote
team is being smart and savvy about its expansion."
Indeed, though Evernote Business originally launched in just seven
countries, it is now expanding to countries throughout the European
Union, as well as Norway and Iceland. In just a few more days, the
app will also be available to users in New Zealand and Australia.
The expansion of Evernote Business is just one of several signs that
Evernote is prospering. The company recently hired its first-ever
Chief Operating Officer, Ken Gullicksen. The COO will largely work in
overseeing the continued development of Evernote Business.
According to Gorman, the real story is not just that Evernote is
expanding, but that it is doing so strategically. "Evernote has about
50 million subscribers, and of those 50 million, some 70 percent are
outside the United States," he explains. "So when Evernote expands
into Europe and Australia, it is really just capitalizing on its
existing user base." Gorman also notes that many of these
international Evernote users are already using the app to increase
their work productivity; introducing the more formal features of
Evernote Business is a step in the right direction for the company,
"A lot of Evernote's users currently take advantage of the free app
and its features, using them to boost their efficiency in their
professional lives," Gorman continues. "Evernote is rolling out its
enterprise app to them, rightly assuming that they are a natural
audience for this new, paid service. The Evernote Business app will
cost just about $10.00, and offers an array of features not present
to free users. Among many of Evernote's current non-paying users,
this premium enterprise service should almost sell itself."
The features offered to Business members are numerous, and include
access to the Business Library, an information database that is
controlled by an administrator. Business members also have access to
Business Notebooks, which are different from the personal notebooks
that Evernote provides; they can be shared with other Evernote users
and shared to a company's Business Library. Business accounts also
have increased allowances for data uploads, as well as increased
Gorman says that all of the happenings at Evernote suggest that the
company is poised to become an even more dominant player among
enterprise app users. "First and foremost, it is necessary to point
out just how shrewdly and smartly Evernote has approached its own
business expansion, how it is really tapping into its existing user
base to help launch its new products," Gorman notes. "With that said,
the product itself is absolutely stellar, and, for smaller and
mid-sized businesses with information management needs, this
technology could prove an enormous boon."
Rich Gorman is a marketing pioneer and technology enthusiast,
currently active on Quora.
Rich Gorman is a pioneer in the digital marketing industry, known for
his groundbreaking work in direct response marketing -- work that is
on vivid display at his own Direct Response marketing blog. At the
blog, Gorman gives away thousands of dollars in trade secrets and
insider information, on a daily basis. Moreover, he is a technology
pundit and a social media enthusiast. Gorman frequently opines and
makes predictions on matters related to social networking, search
engines, online commerce, and more.
SOURCE: Rich Gorman - Direct Response
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