[January 22, 2013]

Consumer Cellular Expands Retail Presence at Sears

Consumer Cellular (www.consumercellular.com), the number one rated cellphone service for the third consecutive year and exclusive wireless provider for AARP members, is expanding its retail presence within Sears stores nationwide beginning in January. The expansion includes new smartphone and feature phone offerings, expanded color options for feature phones within the existing retail line-up as well as new accessory kits.

"We have an extremely successful partnership with Sears," said Consumer Cellular CEO John Marick, "and we're pleased with this opportunity to provide a broader range of Consumer Cellular products to Sears customers."

"When we first entered our partnership with Consumer Cellular, we believed that our customer base would be receptive to their products and services," said Harry Williams, electronics buyer for Sears. "And now, after two product expansions and well over a year of strong sales success, it is clear that Sears shoppers have eagerly adopted their products and services. We look forward to building on this successful partnership throughout 2013 and beyond."

The Huawei 8800 and Doro (News - Alert) PhoneEasy® 618 are new phone offerings that will be available with this expansion. The Huawei 8800 Android™ smartphone includes features such as an 800 MHz processor, 5MP camera with LED flash, SMS and MMS messaging, and much more. The Huawei (News - Alert) 8800 will retail for $149.99. For a full list of Huawei 8800 features and a how-to video, please visit: http://www.consumercellular.com/huawei8800.

The Doro PhoneEasy® 618 is a senior-friendly phone that is an upgraded model from its predecessor - the Doro PhoneEasy 410. The all-new Doro 618 is a 3G phone with new features including a 3.2MP camera and an external caller I.D. screen. Along with the upgrades, the Doro 618 will also contain the most popular features the Doro is known for including large separated buttons, adjustable text size and contrast, clear sound and a soft touch coating for better grip. The Doro 618 will be offered in both burgundy and black within Sears stores as well as in silver on Sears.com. The phone retails for $59.99. Consumer Cellular is the exclusive wireless provider of the Doro PhoneEasy within the United States. For a full list of Doro PhoneEasy® 618 features and a how-to video, visit: http://www.consumercellular.com/doroPhoneEasy618.

The expansion will also allow existing pones to be offered in additional colors such as the entry-level Motorola (News - Alert) WX416, now available in both red and black. Ideal for the casual cellphone user, this feature phone includes a 1.8" display, 2MP camera, MP3 player and FM radio. The WX416 retails for $34.99. For more information about the WX416 and a how-to video, visit: http://www.consumercellular.com/MotoWX416.

New accessory kits accompanying the additional phone offerings will round-out the retail expansion. Previously located on the Consumer Cellular display, all Consumer Cellular accessory kits will now be found in-line on the Sears' Cell Phone (News - Alert) Accessory Wall.

All Consumer Cellular devices and wireless plans, including those offered through Sears, include the following features:

• Affordable calling plans, beginning as low as $10 per month
• No contracts
• Zero activation fees
• Complimentary usage alerts to notify customers before they exceed their monthly data or voice allotment so they do not incur unexpected overage fees
• No roaming or long distance charges
• Convenient monthly billing and no prepaying
• 30-day money-back guarantee
• Top-ranked customer support based in the United States

About Consumer Cellular

Consumer Cellular is the exclusive wireless provider for AARP members and a top-rated carrier that provides no-contract cellphones and service plans to those 50+. Founded in 1995 on the belief that everyone should have affordable access to the safety and convenience of cellular service, Consumer Cellular is privately held with more than 700 employees. The Portland, Ore.-based company utilizes the nation's largest voice and data network, covering more than 296 million people - or 97 percent of the U.S. population. Consumer Cellular's wireless phones and plans are sold nationwide at leading retailers such as Sears and RadioShack dealer franchise locations, as well as direct to consumers at www.consumercellular.com or 800-686-4460. The company has been ranked on the Inc. 5000 list for four years in a row. For cellphone tutorials, features, applications and company news, connect with Consumer Cellular on Facebook, Twitter, YouTube and Google+.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:SHLD), is a leading broadline retailer providing merchandise and related services and is part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise, apparel, and automotive products and services through more than 2,000 Sears-branded and affiliated stores in the United States and Canada, which includes more than 810 full-line and more than 1,270 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End - among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

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