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Mobile Security Industry News

[January 09, 2013]

Channel Intelligence Hosts Webinar Series on How Brands and Manufacturers Can Commerce-Enable Their Digital Advertising Assets

ORLANDO, Fla., Jan 09, 2013 (GLOBE NEWSWIRE via COMTEX) -- Channel Intelligence (CI) announces the continuation of its successful series entitled "Commerce-Enabling All Your Digital Advertising Assets," to help leading brands and manufacturers optimize their digital marketing and advertising programs. The series shares strategies and actionable tips to help brands and manufacturers commerce-enable all of their digital assets, including display ads, websites, video reviews, video ads, email, Facebook, other social media and more.

As part of this CI webinar series, "Commerce-Enable Your Rich Media Ads" will be held on January 22, at 2 p.m. ET and will be co-hosted by CI partner, Flite, a leading SaaS advertising platform provider delivering ad innovation at scale to the world's top publishers and brands. Through CI's partnership with Flite, the two companies recently announced an innovative advertising solution that offers e-commerce in ads and allows consumers to choose from a selection of online retailers directly in the ad and more easily purchase the advertised products.

Led by Steven Roth, Vice President of Digital Strategy at CI, and Lev Pevzner, Product Manager at Flite, the webinar will include a discussion around how leading brand marketers use intelligent CI 'Buy Now' buttons within varied brand digital touch points to provide an easy way for consumers to purchase products from a preferred retailer.

CI, the global leader in Where-to-Buy services, serves major brands and retailers in over 31 countries. Leading brands use the CI Where-to-Buy service to commerce-enable all of their digital marketing assets. With CI's "Buy Now" buttons, publishers/brands can quickly and seamlessly integrate CI Where-to-Buy functionality into their ads, providing a strong call-to-action that helps prove the return on investment of the campaign.

"Rich media advertising helps brands connect with their target audience in an engaging way," said Steven Roth. "Brands need to understand how to drive this audience to participating retail partners. This webinar will help marketing and brand managers learn how to capture impulse purchases and to better measure success of their ad campaign." Space is limited and available on a first-come, first-serve basis. Registration is required for attendance. To sign up, please register at the following link: http://go.ciboost.com/commerce-enable-rich-media-ads About Channel Intelligence (CI) Channel Intelligence (CI) helps marketers outperform online with its CI Boost(TM) services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of U.S. transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and consumer packaged goods. CI is owned by ICG (Nasdaq:ICGE) and Aweida Capital Management. Learn more at www.ciboost.com.

About Flite Flite delivers ad innovation at scale to the world's top publishers and brands. Marketers use Flite's SaaS Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, and Conde Nast. For more information, please visit www.flite.com.

CONTACT: Sandra Beauchamp Channel Intelligence (CI) 321-939-5106 Sandra.Beauchamp@ciboost.com http://www.globenewswire.com/newsroom/ti nf=MTMjMTAwMTc2MzAjMjA3MDg=

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