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Mobile Security Industry News

[January 09, 2013]

Dethrone Royalty Holdings, Inc. Retains Circadian Group

CAVE CREEK, Ariz., Jan 09, 2013 (GLOBE NEWSWIRE via COMTEX) -- Dethrone Royalty Holdings, Inc. (or "Dethrone") (OTCBB:DRHC) (OTCQB:DRHC) is pleased to announce they have retained Circadian Group (or "Circadian") of Ontario, Canada under an Investor Relations and Marketing consultation agreement.

Circadian specializes in financial marketing and communications, as well as shareholder development for high-growth, venture capital stage public companies, with the potential to become extraordinary success stories for early Investors.

Circadian will make certain that Investors receive excellent and timely communications through "one-on-one" attention complete with rich and effective marketing materials. Also, the firm will create a "pull style" financial marketing campaign aimed at constantly creating new interest in the Company's stock.

Tyler Troup, Managing Director, Circadian stated: "Were excited to get going with Dethrone as they have set the foundation for a potentially very strong roll-out of their first product/ beverage. Our firm was originally drawn to the deal as it seems to have the perfect combination of leadership, market timing and product niche, which could bode well for early stakeholders." Mr. Toby McBride, CEO, Dethrone commented: "We are happy to be working with a proven marketing team like Circadian. Management believes that it is important to have a professional IR, communications, and marketing team when you are building a public company as it provides a clear looking glass for current and potential Shareholders." About Dethrone Beverage: Dethrone(TM) was carefully formulated to support Mental Focus and help increase Blood Flow, thereby giving the body the fuel necessary to power through the day. Whether you are looking to achieve optimal performance in the ring, on the field, or in the workplace, Dethrone(TM) will help give you "that something extra!" Increase Muscular Strength & Power Output. Increase Oxygen to the blood and mental focus. Increase Aerobic & Anaerobic Endurance and advanced recovery.

Our unique blends are designed to bridge the gap between energy drinks like Monster and Supplements and hydration drinks like Gatorade, without negative effects while broadening our appeal to expand our target market. We are creating a new beverage segment. We are the triple threat that gives you the energy you need, hydrates like a sports drink, and gets you ready for more.

We will launch on the West Coast with Tier One (major beer distributors) and be in chains like Nugget Markets, C-Stores like AM PM, 7-11, Circle K and Quik Trip. February will be the month we launch in conjunction with the Texas vs. Nation Football Game in Allen, Texas that we are sponsoring.

The Dethrone Royalty Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/ pkgid=16520 Safe Harbor Statement: Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Dethrone Royalty Holdings, Inc.'s current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Dethrone's filings with the Securities and Exchange Commission. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release or in any document referred to in this news release.

CONTACT: Ryan Troup, President Circadian Group, Investor Relations North America Phone: +1(646) 930-1037 Email: Ryan@Circadian-Group.com Web: www.Circadian-Group.com DD portal: Coming Soon! http://media.globenewswire.com/cache/24269/small/17471.jpg <p>(Logo: http://media.primezone.com/cache/24269/int/17471.jpg) (Logo: http://media.primezone.com/cache/24269/int/17471.jpg) http://www.globenewswire.com/newsroom/ti nf=MTMjMTAwMTc1OTYjMjQyNjk=

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