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TMCNet:  As They Welcome The New Year, Students In Learning Center Are Rewarded With Smartphones For Their Hard Work

[January 04, 2013]

As They Welcome The New Year, Students In Learning Center Are Rewarded With Smartphones For Their Hard Work

PHOENIX, Jan. 4, 2013 /PRNewswire via COMTEX/ -- WHO: Telcel AMERICA, a service provided by TracFone Wireless, Inc., America's largest no-contract cell provider and leader in the communications industry, has partnered with Chicanos Por La Causa Inc. (CPLC) to continue a grassroots initiative launched in December. The initiative rewards students enrolled in CPLC's Tiempo Learning Centers with the latest smartphones to make it easier to stay in touch with friends and family in the United States and Mexico. The students attending the Learning Centers receive free homework assistance, subject-specific tutoring based on individual needs, and report card follow-up. On average, every student attending the Center improves a letter grade in school.


WHAT: Through a proprietary program called "Movilizacion Escolar con Telcel AMERICA," (Mobilizing Scholars with Telcel AMERICA), the company provides 75 Samsung Galaxy Precedent(TM) smartphones at no charge to students participating in CPLC's Learning Center. In addition, the Program covers three months of complimentary airtime, which includes unlimited domestic and international calling to mobile phones and landlines in Mexico, as well as text and Internet access.

WHEN: Tuesday, January 8, 2013 at 4:00 p.m.

Please join Martin Quintana, CPLC Chief Economic Development Officer, along with Telcel AMERICA at a special ceremony to announce the recipients of the smartphones via the "Mobilizing Scholars with Telcel AMERICA" program. Special guest, Rafael Mercadante, noted Mexican actor, TV host, and recording artist, will also be present to perform and support educational empowerment in the community.

WHERE: CPLC's Emerald Shores Apartments Learning Center 7151 W. Indian School Road Phoenix, AZ 85033 CAMERA CREW SET UP TIME IS 3:30 p.m.

(Logo: http://photos.prnewswire.com/prnh/20121207/CL25652LOGO ) About Chicanos Por La Causa, Inc. (CPLC) Chicanos Por La Causa Inc. (CPLC) is a community development corporation (CDC) that provides services in Arizona, Nevada, and New Mexico. Since 1969, CPLC has been changing lives by developing self-sufficiency and instilling empowerment in those we serve. Our focus areas are economic development, education, housing, and social services. CPLC provides a better life through offering business and employment opportunities; ensuring everyone has the solid foundation of an education; providing hope through a pathway of recovery and restoration; and ensuring that a safe, secure, affordable home is available to every individual we serve. Today, we have 34 programs & services, 800 employees, and 60 offices, making CPLC the fourth largest Hispanic CDC in the nation and the leading cultural and educational CDC and non-profit in Arizona. www.CPLC.org About Telcel AMERICA Telcel AMERICA (http://www.telcelamerica.com/) is a new prepaid wireless service in the United States offering the latest Android and other phones, with plans providing unlimited domestic and international calling in the United States and to Mexico, landlines and cell phones, as well as SMS and data. Telcel AMERICA's service is provided by TracFone Wireless, Inc., the leading "no-contract" cellular service provider in the United States with more than 21 million subscribers.

Contacts: María Jesus Cervantes Joseph Ramirez Chicanos Por La Causa Inc. MARCA Miami (602) 257-6705 (786) 210-0985 MariaJesus.Cervantes@CPLC.org JRamirez@Marcamiami.com SOURCE Telcel AMERICA

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