|[December 12, 2012]
Terra Technology Updates Product Suite, Improves Performance for Global Manufacturers
NORWALK, Conn. --(Business Wire)--
Technology announces the immediate availability of Demand Sensing
4.2, Multi-Enterprise Inventory Optimization 4.2 and Transportation
Forecasting 4.2. Product enhancements improve supply chain performance
across more diverse business situations and larger multi-national
deployments to better serve customers, free cash flow and increase
return on capital. New capabilities to process external information
sources with "noisy" data provide a more accurate prediction of demand,
even in volatile markets.
"Companies are struggling to improve forecast accuracy in the face of
changing market conditions," explains Steven Steutermann in Gartner's (News - Alert)
November 2012 research report Supply Chain Research Roundup, 2013:
Demand Management. "Demand volatility is making it more difficult
to accurately predict demand. Economic conditions are changing
customers' buying habits, the product mix within portfolios and baseline
assumptions, and they are making it more difficult to forecast
promotional volumes. History alone is no longer an adequate predictor of
New features of the products help manufacturers meet these challenges,
counteract the costs of market volatility and lower the inventory
required to serve their customers.
New three-dimensional mapping capabilities provide flexibility to
model items in complex distribution networks. This allows companies to
support a wider range of business scenarios, better promote growth in
emering markets, and accommodate network changes from activities like
mergers, acquisitions or divestitures.
Increased engine efficiency provides additional scalability to
accommodate larger global implementations, processing significantly
more operations without increasing runtimes.
New exception management features ensure meaningful results when using
potentially "noisy" data from external sources, such as trading
partners. Safely extracting predictive information from these data
streams allows Demand Sensing to further improve prediction accuracy,
especially in volatile markets.
Multi-Enterprise Inventory Optimization
Enhanced modeling capabilities allow manufacturers to better meet
retailer needs at the lowest possible cost by using customer-specific
service levels for the same product within a single warehouse. By
prioritizing shipments from the distribution center, manufacturers can
fulfill service commitments with less total inventory.
New flexibility features support a wider range of business scenarios
and diverse distribution requirements found in global deployments. For
example, storage constraints ensure that inventory is optimized
without overloading smaller warehouses - a significant concern in
Improved user experience provides richer visual interfaces and
constraint validation and reporting, improving user productivity.
Enhanced promotions modeling provides better visibility to promotional
impact on shipping lanes. Unexpected jumps in transportation from
promotions tend to be the most costly and disruptive for logistics
professionals. Greater visibility helps shippers lower costs, improve
efficiency and proactively collaborate with carriers to meet
The use of retailer data to improve transportation forecasts is now
supported. Manufacturers can further leverage demand signal repository
investments to improve transportation forecast accuracy.
"Our customers are constantly changing to better serve retailers and
consumers, managing continued volatility in markets, responding to
growth opportunities and improving their product mix through
acquisitions and divestitures," said Robert F. Byrne, president and CEO
of Terra Technology. "These product enhancements let manufacturers
correctly anticipate orders across a wider range of global business
situations and under any market conditions."
About Terra Technology
Terra Technology uses better mathematics to sense demand, optimize
inventory and predict transportation and warehousing requirements for
some of the world's best-known companies including Shell, Procter &
Gamble, Unilever, Mondelez, Kimberly-Clark, Kraft Foods, ConAgra Foods,
General Mills, Kellogg and Campbell Soup. Terra invented demand sensing
in 2002 and was the first company to use retailer data systematically to
improve supply chain efficiency, enhance service, cut inventory and
reduce waste. Information on how Terra enables a truly integrated supply
chain can be found at terratechnology.com.
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