Quick Links

Mobile Security Industry News

[November 28, 2012]

[x+1] Delivers Greater Reach for Marketers With Update to Origin Enterprise Data Management Platform

(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY -- (Marketwire) -- 11/28/12 -- [x+1], a leading provider of digital marketing and data management software, today announced an important update to the [x+1] Origin enterprise Data Management Platform (DMP) -- a key element of the [x+1] Origin Digital Marketing Hub. Origin 4.2 includes expanded audience syndication capabilities, an improved decisioning interface and new tools for organizing first-party data. These improvements have been designed to give marketers better access to more refined tools for reaching and engaging their audiences.

The [x+1] Origin enterprise DMP is designed for multi-touchpoint programmatic marketing. Origin delivers an unprecedented ability to use first and third party data to target audiences across the full range of marketing channels: both paid and owned. This capability has been one of great values [x+1] has provided its clients. With the enhancements included in Origin 4.2, the value of Origin has been expanded through broader reach into the media ecosystem and more intuitive targeting and control.

"Marketers are always seeking more effective paths to their customers and prospects," said Bridget Bidlack, vice president, product management at [x+1]. "With the introduction of the latest version of the Origin DMP, we have provided a number of new features and enhancements that will provide the tools and access they need to connect with their audiences." Three key enhancements have been introduced with this update: Expanded Syndication Partners - dramatically expands one-click sharing of audiences to dozens of demand-side platforms, networks and publishers. As a result, marketers have more channels to reach their customers without having to duplicate their efforts. Self-Service Tools for Audience Data - gives Origin users the flexibility to organize their data in the way that best meets their needs. This allows marketers to decide for themselves how their customer data should be stored, organized and -- ultimately -- put to work. Decisioning UI - provides Origin customers with the broadest range of tools for extending audience targeting to third-party systems. Marketers can more easily integrate real-time audience data into content management systems, Adobe Test&Target and Oracle's RightNow chat solutions, among others.

"These are important improvements," said Bidlack. "They take many of the core capabilities that our customers depend on and strengthen them. This process of iterative improvement based on the changing needs of our customers and the market is something we are committed to and deliver on a regular and ongoing basis." [x+1] is a marketing technology provider that combines a leading enterprise Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs, and advanced analytics. Top companies in financial services, automotive, retail, CPG, telecommunications, online services and travel have significantly increased the performance of their digital marketing investment by using [x+1]'s solutions and services. [x+1] has been singled out as a "leader" in "The Forrester Wave™: Demand-Side Platforms, Q4 2011." Source: [x+1]

[ Back To Mobile Security Homepage's Homepage ]

Request a Demo

Weekly Demonstration: SAP Mobile Secure
Solution including SAP Afaria Cloud

Free 30-day Trial

Best MDM in the cloud. Best MDM
Analytics. Best MDM price.

Featured Whitepapers

What Is Your Mobile Content Policy? A Checklist for Content Risk Mitigation
We are living in a world that only 20 years ago was the realm of science fiction. Devices once just barely imaginable have become common consumer items, carried casually in pockets and purses, with constantly growing capabilities.

SAP Enterprise Mobility: Bringing a Cohesive Approach to a Complex Market
Mobility and consumerization are creating complexity in the enterprise, but embracing the change can lead to more productive mobile workers as well as better communications with employees, partners, customers, and consumers. The trends in the enterprise mobility landscape drive a need for technology solutions to emerge.

View All

Featured Datasheets

Securing Enterprise Mobility for Greater Competitive Advantage
We are living in a world that only 20 years ago was the realm of science fiction. Devices once just barely imaginable have become common consumer items, carried casually in pockets and purses, with constantly growing capabilities.

Secure Mobile Content Management for the Enterprise
Every day employees move business files onto their mobile devices so they can work at home, on the road, or at client sites. The mobile workforce is a reality, as 80% of employees say they need to access work documents from outside the office.1 Instead of insecure, consumer-based tools, enterprises need a safe, reliable platform for managing content on mobile devices.

View All

Featured Webinar

Mobile Drives Field Service Productivity at Satellites Unlimited
Field service has never been more competitive or faster changing than it is today. Going mobile is a must to stay ahead of the competition, provide improved services, and keep up with ever-increasing customer expectations.

View All

Featured Webcast

End to End Mobility Requirements: IDC and SAP explore the 3rd Platform
A new IDC study states that we're in the midst of a shift that takes place once every 20 - 25 years - introducing a new technology platform that will inspire growth and innovation for enterprises of all sizes. IDC calls it the 3rd Platform - built on mobile devices and apps, cloud services, mobile broadband networks, "Big Data", analytics, and social technologies.

View All

Featured On-Demand Webinar

Analyst Webcast: Secure Content Management in a Mobile Age
Securing and managing content is taking on new importance as organizations try to cope with the explosion of business-oriented file sharing services while at the same time taking advantage of the proliferation of "smart" mobile devices.

View All