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Humana Takes Partnership with Video Game Leader UBISOFT® to the Next Level with New 2013 Game and New Gaming Platform
LOUISVILLE, Ky. --(Business Wire)--
In order to provide the latest in exergaming health benefits to
consumers, Humana
Inc. (NYSE: HUM) has extended its partnership with Ubisoft and the
"Your Shape: Fitness Evolved" game franchise. "Your Shape: Fitness
Evolved 2013," which is now available exclusively on the new Wii U™ game
console from Nintendo®, brings a fun and engaging fitness experience
that leverages second-screen gaming for the first time, and reaches a
wider audience of casual gamers.
Exergaming, the popular trend in physical fitness is rapidly becoming
common place activity in many homes across the country and is helping
kids stay active. A report issued by the University of Oklahoma Health
Sciences Center states that kids ages 10 to 13 burned as many or more
calories by exergaming than they did with sports or moderate exercise1.
Similar to "Your Shape: Fitness Evolved 2012," which is currently
available worldwide on Kinect™ for Xbox 360®, HumanaVitality®
members who play Your Shape 2013 can take their exercise even further
and seamlessly earn Vitality (News - Alert) Points™, which can be redeemed for rewards.
HumanaVitality members can expect this reward opportunity to be
available in early 2013.
"More than a third of U.S. adults and children are obese, and that
number is expected to continue growing in the foreseeable future," said
Shankar Ram, Vice President of Innovation at Humana. "We want to help
eliminate these health risks by meeting people where they are-in their
homes-and making it easy for them to be active through their gaming
consoles by turning their living rooms into workout centers."
"This partnership between Ubisoft and Humana provides an innovative way
for consumers to maintain a healthy lifestyle - staying active doesn't
have to be a chore," said Tony Key, Senior Vice President of Sales and
Marketing at Ubisoft. "Ubisoft is excited to expand the series to the
new Wii U platform, and provide another way to stay active, have fun and
gain lasting benefits."
Ubisoft and Humana have continued a series of creative workouts for Your
Shape 2013 that encourages people to have fun and make healthy behavior
choices on their own schedules. Consumers can access three
Humana-sponsored workout programs within the game:
-
Strengthen Your Heart - Focused on lowering high blood
pressure
-
Active Kids - Targeted at preventing childhood obesity
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Aging with Grace - Designed to improve elder mobility
and agility
In the new version of Your Shape 2013, consumers can enjoy a number of
additional features:
-
A Personal Trainer - Create a personalized fitness program
lasting up to four weeks, tailored to your curret fitness level and
preferences. Set your own personal goals and workout frequency. Get
fit and stay motivated with a progressive learning curve and daily
objectives.
-
Getting Connected - A variety of new online features such as
news feeds, online challenges, leaderboards, achievements and friend
competition allow for interaction among competitors.
-
Dance Mode - Fitness made fun! Players burn calories while
dancing to a pumping soundtrack allowing for more fun while getting
fit.
-
Eating Well - Getting fit isn't only about exercise. Your Shape
2013 includes a database of over 120 recipes for all occasions
enabling users to eat right and live well.
Healthy gaming is one of the latest trends being used to promote healthy
activity and help fight the growing issue of obesity. The continuation
of the partnership with Ubisoft showcases Humana's focus on bringing
members of all ages exciting and accessible ways to continue to exercise
and make healthy choices that will help wellness in their lives.
For more information on Your Shape: Fitness Evolved 2013, please visit: www.YourShapeCenter.com
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is a leading health
care company that offers a wide range of insurance products and health
and wellness services that incorporate an integrated approach to
lifelong well-being. By leveraging the strengths of its core businesses,
Humana believes it can better explore opportunities for existing and
emerging adjacencies in health care that can further enhance wellness
opportunities for the millions of people across the nation with whom the
company has relationships.
More information regarding Humana is available to investors via the
Investor Relations page of the company's web site at www.humana.com,
including copies of:
-
Annual reports to stockholders
-
Securities and Exchange Commission filings
-
Most recent investor conference presentations
-
Quarterly earnings news releases
-
Replays of most recent earnings release conference calls
-
Calendar of events (including upcoming earnings conference call dates
and times, as well as planned interaction with research analysts and
institutional investors)
-
Corporate Governance information
About HumanaVitality
HumanaVitality®, headquartered in Chicago, Ill., is a joint venture
between Humana Inc. and Discovery Holdings, Ltd. Humana partnered with
Discovery because of its 14 years of worldwide experience using
behavioral, clinical and actuarial science to motivate individuals to
make healthier choices. By integrating rewards with healthy behaviors,
HumanaVitality provides the tools and support necessary to help Humana
members live healthier lives and furthers Humana's Dream to Help People
Achieve Lifelong Well-BeingSM.
HumanaVitality has more than 1.6 million members who are enhancing their
health and wellness through a comprehensive integrated approach to
lifestyle improvement. For more information about HumanaVitality, please
visit the company's website at www.humanavitality.com.
You can also find us on Facebook (News - Alert): http://www.facebook.com/humanavitality,
follow us on Twitter (News - Alert): @HumanaVitality
and add us on Google (News - Alert)+: HumanaVitality.
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a
strong and diversified lineup of products and partnerships. Ubisoft has
offices in 26 countries and has sales in more than 55 countries around
the globe. It is committed to delivering high-quality, cutting-edge
video game titles to consumers. For the 2011-12 fiscal year Ubisoft
generated sales of 1.061 billion euros. To learn more, please visit www.ubisoftgroup.com.
1 http://usatoday30.usatoday.com/news/health/weightloss/2009-07-13-video-games-exercise_N.htm
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121127005981/en/
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