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[November 21, 2012]

Sourcebooks Personalizes the Reading Experience with Corona SDK-built 'Put Me in the Story' for iPad

Palo Alto, CA, Nov 21, 2012 (PRWeb.com via COMTEX) -- Corona Labs, the Palo Alto-based leader in mobile software development, is pleased to announce the release of Put Me In The Story. Developed by Sourcebooks, the largest woman-owned independent publisher in North America, Put Me In The Story is a customizable app that personalizes bestselling children's books. The app was built with Corona SDK, the award-winning mobile development platform.

Put Me In The Story offers a fun and engaging reading experience by allowing users to customize digital versions of popular children's books. From incorporating a child's image, to sharing the customization with friends and family through Twitter and Facebook, Put Me In The Story will delight children and parents alike. Fostering a love of reading at a young age, the app engages young readers with interactive elements and unique sounds at the turn of a page.

Corona SDK, the platform used to develop Put Me in the Story, democratizes app creation for people of all development backgrounds. The platform empowers creative individuals, from beginning programmers to global agencies, to create stunning cross-platform mobile content. Boasting a community of more than 150,000 developers worldwide, Corona users have published over 20,000 interactive, high quality apps to all major app stores.

"Corona SDK was essential for bringing Put Me In The Story to market in time for the holiday season," says Dominique Raccah, CEO and Publisher of Sourcebooks. "The many interactive elements in Put Me In The Story encourage inquisitiveness, exploration and engagement from young readers. Corona SDK's quick iteration allowed our team to create the next evolution of storybooks for the digital world." "We're honored that Corona SDK could play a role in the next generation of interactive content," says Walter Luh, CEO of Corona Labs. "Put Me In The Story provides a unique twist on the reading experience, captivating young readers at an early age with interactive and personalized elements. This level of innovation is transforming the publishing world and changing the way people engage with content." Put Me In The Story is available as a free download on the App Store and includes The Night Night Book by Marianne Richmond. Additional books are available as in-app purchases, including bestsellers Dream Big, Little Pig and If I Could Keep You Little, with more titles coming soon. Sourcebooks has partnered with Ingram Book Company, allowing readers to print the personalized books in time for the holiday season.

Corona-built apps consistently land in the Top 20 of every major app market including the App Store, Google Play, NOOK Apps, and Amazon Appstore. The Corona Showcase includes an array of content ranging from the official movie app for Dr. Seuss's The Lorax, to Blockdot's Chicktionary Coop, to Bubble Ball, developed by the 14-year old Robert Nay. A free and unlimited trial of Corona SDK is available for cross-platform development at http://www.coronalabs.com.

About Sourcebooks Sourcebooks (http://www.sourcebooks.com) is an independent publishing house dedicated to sharing a passion for reading and a commitment to innovative publishing, including the exploration of every platform and the creation and implementation of new models. Based in Naperville, IL, the company was founded by Dominique Raccah, co-chair of the Board of Directors of the Book Industry Study Group. Sourcebooks publishes over 300 new titles each year, and has celebrated 30 New York Times bestsellers.

About Corona Labs Corona Labs Inc. (http://www.coronalabs.com) is a venture-backed mobile software company based in Palo Alto, CA. Corona Labs' flagship product, the award-winning Corona SDK, democratizes app development by empowering developers, from independents to large studios, to create cross-platform applications, games and eBooks for iOS(TM), Android(TM), Kindle Fire(R), and NOOK(TM). Boasting a community of over 150,000 developers worldwide, apps created with Corona have had over 1,000,000,000 sessions in the last 10 months alone.

Read the full story at http://www.prweb.com/releases/2012/11/prweb10158755.htm PRWeb.com

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