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| [June 20, 2012] |
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Car Guys Embrace Social Media as Digital Activity Increases
TRAVERSE CITY, Mich. --(Business Wire)--
As the world embraces social media, the car hobby has also evolved and
adapted to this trend. Classic car owners, known for their love of
technology and socializing, are embracing the digital revolution and, as
a result, how they interact is dramatically changing.
Hagerty is the world's leading insurance agency for classic vehicles and host to the largest network of classic car owners. (Photo: Business Wire)
"Social media and the interaction it provides is the new frontier in the
classic car hobby," said McKeel Hagerty, CEO of Hagerty. "Platforms like
Facebook (News - Alert) provide an endless selection of content choices, while new
sites like Pinterest-which currently skews heavily towards females-are
gaining traction from male audiences, and may soon become a new haven
for car guys. We've always known that it's the people and their mutual
connection that matter in our hobby and this is a direct outgrowth of
that."
Hagerty, the world's leader in classic car insurance and an active
social media participant, has taken notice of the ever-changing
landscape of the classic car community and has put together a list of
the Top 10 Emerging Online Communities for Classic Car Owners.
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BringaTrailer.com - When people are looking for a vintage car
online, they go here first. Rarities and bargains galore. They have an
estimated 500,000 monthly visits, and their numbers are growing. http://www.BringATrailer.com
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YouTube (News - Alert).com/EastwoodCo - If rolling up your sleeves is your
thing, Eastwood's Restoration YouTube channel is a must-subscribe for
the DIY crowd. More than 4 million video views speak for themselves. http://www.youtube.com/EastwoodCo
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Jay Leno's Garage - This website is a car guy's dream. From
videos and photos to car trivia games, it's got almost everything a
car guy needs. The site's strong presence on other social media
platforms such as Twitter (News - Alert), Facebook and YouTube also make it a
contender. http://www.JayLenosGarage.com
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@Summitacing - For classic racing fans on Twitter,
@SummitRacing is worth a follow. They actively engage their followers,
answer customer questions, Tweet discounts, and even share Instagram
photos of their fans' cars. The amount of thoughtful interaction
displayed by Summit Racing puts them near the head of the pack. http://www.Twitter.com/SummitRacing
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RM Auction's YouTube Channel - There is no shortage of classic
car footage on RM Auction's video feed. Between the interviews and
beautiful car profiles, the classic car enthusiast is sure to find
something play-worthy. Their video content is being updated with more
frequency, too, making it a channel to keep an eye on. http://www.youtube.com/RMAuctionsInc
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Holley Performance's Facebook - The light-hearted, informative
Facebook page of this venerable carburetor maker does a great job of
interacting with fans while also providing interesting content about
current happenings in the car guy world. They run sweepstakes from
their Facebook page, too, which probably helps add to their more than
36,000 Facebook fans. Holley is further establishing themselves as an
industry expert on the web. A good site to "Like." http://www.facebook.com/HolleyPerformance
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Pinterest.com/CarlClassic - With Pinterest being one of the
fastest-growing social media sites in the world, ClassicCar.com is
developing an active presence in the "Pin Board" community with
hundreds of images of beautiful cars. Pinterest is set to be the next
big thing, and Carl Classic is on the ground floor. http://pinterest.com/carlclassic/
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53Deluxe - To immerse yourself in everything "Hot Rod" just
visit 53Deluxe, where hot rod culture is explored. Their social media
numbers are strong for this niche market, and their content is
top-notch. So stop by their site. Pin-ups and rockabilly music
included. http://www.53Deluxe.com
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Muscle Car Dreaming Tumblr Blog - This image-heavy photo-blog
gives the muscle car fanatic in all of us a spot to admire American
iron. It is arguably the top classic car Tumblr blog, with great fan
interaction via "Likes" and reblogging. http://musclecardreaming.tumblr.com
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"Classic Car Owners and Enthusiasts" Group on LinkedIn (News - Alert) - While
mostly considered a business-to-business site, LinkedIn has a great
group in "Classic Car Owners and Enthusiasts." Car guys from around
the world stop to chat, ask questions and share tips about their
beloved hobby. With roughly 5,000 members, it's the largest group of
its kind on LinkedIn. Apply for membership from the group owner at http://www.LinkedIn.com
Hagerty Insurance Agency
Based in Traverse City, Michigan, Hagerty is the world's leading
insurance agency for classic vehicles and host to the largest network of
classic car owners. Hagerty offers insurance for classic cars, trucks,
motorcycles and motorcycle safety equipment, tractors, automotive tools
and spare parts, and even "automobilia" (any historic or collectible
item linked with motor vehicles). Hagerty also offers overseas
shipping/touring insurance coverage, commercial coverage and club
liability coverage. For more information, call (800) 922-4050 or visit www.hagerty.com.
Hagerty also provides online Valuation Tools and publishes Hagerty
Price Guide, which are the premier price and value guides for
post-war collectible automobiles. For more information please visit www.hagerty.com/valuationtools.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50318579&lang=en
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