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Mobile Security Industry News

[May 03, 2012]

Research and Markets: How Mobile Operators in Europe Monetize Consumer Cloud Computing Services - Europe Telecom Insider 2012 Edition

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/3g9qnj/how_mobile_operato) has announced the addition of the "How Mobile Operators in Europe Monetize Consumer Cloud Computing Services Europe Telecom Insider/Vol. 4 No. 2 2012 Edition" report to their offering.

Mobile operators are able to capitalize on demand for cloud services by bundling those services with their mobile data plans, according to a new report from Pyramid Research.

How Mobile Operators in Europe Monetize Consumer Cloud Computing Services analyzes the pricing models for cloud services launched by mobile operators in Europe. It begins by reviewing the existing pricing models and highlighting their limitations for telecom operators. Then Pyramid Research provides examples of how data plans evolve in order to address three key objectives of operators: increasing spending from existing users, retaining customers and attracting new users. Finally, Pyramid's outlook on emerging models that will enable operators to make the most of their investments in deploying cloud-based services for the consumer market is presented. The report includes case studies of three operators: Telecom Italia Mobile (TIM), Orange Romania and Vodafone Portugal.

In the case of heavy data users, for instance enterprise customers, it would make sense for the operator to offer a cloud service for free or on a reduced/partially subsidized pricing plan to drive data traffic, explains Pyramid Analyst Ewa Romaniuk-Calkowska, but an average consumer, on the other hand, could be more willing to sign up for a paid service knowing that it won't affect their data allowance. Data plans must be priced high enough to generate a profit for the operator, whatever the amount of data usage allowed, but not so high as to limit the number of end users who will purchase the service, she adds.

Companies Mentioned - Amazon - Apple - Dropbox - Flickr - Google - NetCom Norway - Orange - Orange Romania - Plus Poland - Telecom Italia - Telefonica - Telia Sweden - Vivacom Bulgaria - Vodafone Portugal For more information visit http://www.researchandmarkets.com/research/3g9qnj/how_mobile_operato CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: 353-1-481-1716 Sector: Telecommunications and Networks (http://www.researchandmarkets.com/categories.asp?cat_id=20&campaign_id=3g9qnj) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

(c) 2012 M2 COMMUNICATIONS

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