RPR Public Relations, Inc. Launches Specialty Mobile Advertising Division Focusing on In-App Advertising
(PR Web Via Acquire Media NewsEdge) Boca Raton, Florida (PRWEB) April 23, 2012
RPR Public Relations, Inc. - a premier boutique public relations agency serving clients in the U.S., Canada, Europe and Asia, today announced the launch of their specialty mobile advertising division focusing on in-app advertising. The new division is in response to increasing client demand to expand the reach of their brand via ads within smartphone applications – commonly known as “apps”. Apps are found on smartphones such as the iPhone, Blackberry and Android, and offer users seemingly unlimited functions including financial transactions, weather alerts, cooking or recipe information, games, entertainment and much more. RPR Public Relations, Inc.’s established roster of consumer, technology, software, business-to-business and life sciences clients had been increasingly requesting in-app advertising be added to their marketing plans.
“Our PR and marketing agency’s top priority is to provide our clients with the latest technology to expand their brand exposure – and in-app advertising was a logical addition to our services,” said Ria Romano, Partner, RPR Public Relations, Inc. “Consumers in the U.S., Canada and Europe increasingly utilize apps as one of the primary functions of their smartphone for a wide range of activities. If RPR can reach millions of additional consumers with our client’s brand message, we’re going to seize that opportunity,” Romano concluded.
Since 2003, RPR Public Relations, Inc. has provided clients in the U.S., Canada, Europe and Asia with a full range of public relations and marketing services. The agency strategizes and executes marketing communications and PR programs which increase sales and brand exposure for consumer, life sciences, technology and software, as well as B2B clients, with a focus on small-to-medium sized businesses. RPR Public Relations, Inc. has been the top ranked PR firm out of more than 4,000 PR firms on Guru.com, an industry-leading PR marketplace, for the past seven years. The PR agency is based in Boca Raton, FL with additional locations in Boston, MA and Portland, Maine. RPR’s new mobile advertising division, focusing on in-app advertising, will be based at the Florida location.
Visit http://www.romanopr.com for more information about RPR Public Relations, Inc.
Read the full story at http://www.prweb.com/releases/mobile_advertising/in-app_advertising/prweb9429358.htm
(c) 2012 PRWEB.COM Newswire
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