[April 19, 2012]

Acxiom Names Google Executive Dr. Phil Mui as Chief Product and Engineering Officer

Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, today announced Dr. Phil Mui as the company's chief product and engineering officer. Before joining Acxiom, Mui was group product manager for Google (News - Alert) Analytics, the world's leading analytics platform.

Reporting to CEO Scott Howe, and holding a position that is new for Acxiom, Chief Product and Engineering Officer Mui will manage a team of more than 750 people. In this role, he will lead the strategic direction, development and management of Acxiom's global product management and engineering functions. Mui will also have a decisive role in guiding Acxiom's renewed investment in research and development announced by Howe earlier this year.

"As the third transformative hire on the senior leadership team, Phil is the capstone for our strategic initiatives," said Howe. "His vision, brilliance and extensive career accomplishments are exactly what Acxiom needs to accelerate our ability to deliver game-changing, client-centric solutions that will help our clients achieve greater success."

Earlier this year, Acxiom announced the appoinment of Warren Jenson, a former CFO for Electronic Arts, Amazon.com (News - Alert), Delta Air Lines and NBC, as chief financial officer, and Nada Stirratt, former chief revenue officer for MySpace and former executive vice president of digital advertising at MTV Networks (News - Alert), as Acxiom's first chief revenue officer. Mui's addition is the latest step in the company's efforts to bring in new, exceptional, world-class talent at the senior level to drive innovation and growth.

"Acxiom has incredible potential at the nexus of customer analytics and big data," said Mui. "Bringing online and offline data together with the Acxiom marketing platform will drive significant actionable insights. I am honored to be part of Acxiom's team to make advertising and marketing much more efficient in the next few years." According to Google, more than 10 million websites are now using Google Analytics. Also at Google, Mui led the development of an annotation infrastructure which underlies Google+, Google Maps Reviews, Ratings and Google Bookmarks.

Prior to joining Google, Mui served in leadership roles at the Stanford Functional Genomics Facility, Oracle Corporation, Microsoft (News - Alert) Corporation, Lycos Inc., and a London-based display ads startup.

Mui has a Ph.D., M.Eng., and S.B. (EECS) from MIT where he was a Whitaker Fellow, Harvard/MIT (News - Alert) Health Sciences and Technology Fellow, and National Institute of Health Fellow. His dissertation in MIT's Laboratory for Computer Science was on multi-agents modeling of social networks. He also has an M.Phil. (Management) from Oxford University where he was a Marshall Scholar.

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

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