|[April 19, 2012]
LongTail Video's State of HTML5 Video Report Finds Growth in HTML5 Adoption
NEW YORK --(Business Wire)--
LongTail Video (www.longtailvideo.com),
the leading provider of affordable, self-serve video solutions for web
publishers, today unveiled its latest State
of HTML5 Video report, showing continued growth in HTML5 support and
playback across the browser market, while highlighting other trends and
issues in both mobile and desktop browsers.
Approximately 74 percent of the browser market now offers HTML5 support,
up from 68 percent in January. Google (News - Alert) Chrome, Mozilla Firefox and IE9,
the latest version of Internet Explorer, grew their market shares over
the first quarter, while use of non-supportive and outdated versions of
Internet Explorer continued to shrink.
The State of HTML5 Video also examines how browsers support the
how video content is displayed and interacts with the rest of a webpage.
LongTail extensively tested factors like loading, buffering, playback
and volume controls, and found that 80 percent of scripting was reliable
The mobile landscape is slightly different, and both iOS and Android
iOS system also blocks scripted play commands, complicating the
implementation of pre-, mid-and post-roll advertising. Details of each
testing methodology are included within the report.
Other key findings from the State of HTML5 Video Report Update:
Android (News - Alert) has surpassed Opera in the mobile browser market.
Android 4.0 is readily available to mobile device makers. However,
there are issues with Android 4.0, namely with buggy video controls
and a lack of Apple HLS streaming support.
Full-screen HTML5 video is now available from a majority of web
browsers. This is crucial for HTML5 video growth, as full-screen
playback creates a better experience for both viewer and content
creator through an engaging, engrossing viewing session.
The full report is available at: http://www.longtailvideo.com/html5/
About LongTail Video
LongTail Video has been a pioneer in the online video market. The
company's flagship product, the JW
Player, is active on more than 1.5 million sites and streams
billions of videos each month across all devices. The JW Player is used
by a diverse
group of publishers, ranging from Fortune 500 companies to
individual bloggers. LongTail Video's other products include AddOns,
a library of plugins and skins contributed by LongTail's community of
developers that enable customers to customize the JW Player, used by
more than 500,000 sites; the AdSolution,
LongTail's stand-alone, self-serve video ad network, serves more than
500 million in-stream ad impressions each month to thousands of
websites; and Bits
on the Run, an online video platform that serves nearly 10,000
customers. LongTail Video is headquartered in New York City with an
office in the Netherlands. For more information, please visit: www.longtailvideo.com.
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