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[April 15, 2012]

QuickPlay Media Survey Finds TV Everywhere is Hitting Mainstream

Apr 16, 2012 (Close-Up Media via COMTEX) -- QuickPlay Media, Inc., a provider of managed solutions for the distribution of video to IP-connected devices, has revealed the results of its annual independent Market Tools survey focused on mobile TV and video consumption in the United States.

According to a release, conducted with current U.S. mobile subscribers, the survey results show interest in multiscreen services, with the smartphone continuing to be the primary device for consumption of mobile video. However, tablets continue to drive extended viewing of long-form video entertainment.

The 2012 Market Tools survey found increased interest and adoption of mobile TV and multiscreen services with 57 percent of respondents reporting that they are interested in a multiscreen video service, up from 48 percent in 2011.

Thirty-five percent of respondents reported trying a mobile TV and/or video service, with 27 percent of respondents reporting they currently use mobile TV and/or video services. Of the current users: -72 percent have been mobile TV and video users for a year or less; and -81 percent of users indicate that they watch more mobile TV and/or video on their mobile phone or tablet than a year ago.

The survey showed a high level of usage and changing preferences for mobile programming. 43 percent of current users consume mobile TV and video at least once per week with 23 percent of users reporting daily usage. In addition: -48 percent of current users most often use the service at home, far more than other reported locations: "between activities" (13 percent), at work (10 percent), while in transit (8 percent) and while waiting in line (8 percent).

-38 percent of current users report TV episodes as their most frequently watched programming, followed by sports at 28 percent and news at 19 percent.

-51 percent of current users expressed a preference for live programing for sports (30 percent) and TV episodes (21 percent), whereas 34 percent prefer an on-demand format.

"As the market matures, consumers are increasing both their consumption of mobile video and the number of devices on which they access entertainment. This demand presents a significant opportunity for TV service providers to grow their customer base by offering multiscreen services in attractive bundles," said Wayne Purboo, president and CEO, QuickPlay Media. "However, to manage the complexities of delivering high volumes of content across a broad array of devices, we are seeing a growing number of providers looking for managed service options in order to do so securely and cost effectively." More information: www.quickplay.com/2012-survey-results ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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