[April 10, 2012]

Customer Experience Professionals Association (CXPA) Launches CX Innovation Awards

The Customer Experience Professionals Association (CXPA), an international non-profit organization created to guide and enhance the growing field of customer experience management, today announced the CX Innovation Awards, a new program that will recognize successful and innovative work in the customer experience space.

The CXPA encourages all customer experience practitioners to submit a nomination describing an actual initiative in any of four categories:

1) Voice of the Customer: Generating and acting upon customer insights

2) Employee Engagement: Embedding a customer experience mindset throughout an organization

3) Business Case/ROI: Developing a compelling connection between CX and business results

4) Wild Card: Customer experience work not included in other categories

The CXPA is accepting nominations through May 11, 2012. A panel of expert judges will review and evaluate submissions based on their degree of innovation, strength of the business or organizational results, and the potential for the innovation to be more widely adopted. Both members of the CXPA and non-members may submit entries. Finalists will be recognized and winners will be announced on June 19, during the CXPA's second annual members' meeting, Memers Insight Exchange.

"The objective of the Awards is to reward and inspire customer experience excellence, and we look forward to celebrating truly exciting innovations," said Yvonne Nomizu, leader of the CX Innovations Awards Sub-Committee. "We expect to receive a variety of CX Innovation Awards submissions -- from all sectors of business, large and small."

Members Insight Exchange

The CXPA's second Members Insight Exchange event will take place at the Hotel del Coronado in San Diego, California, June 19-20. Highlights of the conference agenda include a keynote address from Umpqua Bank CEO Ray Davis and members' case studies, as well as the CX Innovation Awards winners. Non-members are also welcome to attend; early-bird registration discounts expire after April 30.

Along with compelling educational sessions, attendees will enjoy many opportunities for networking with peers and industry leaders in the customer experience field, and a vendor showcase is part of the event. Member attendees will also have the opportunity to help define future CXPA initiatives and priorities in hands-on working meetings.

About the CXPA

The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. It provides customer experience management professionals with educational and networking opportunities to help them succeed, and facilitates the industry-wide advancement of the discipline of customer experience management. The CXPA's members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry.

Founded in April 2011, the CXPA has more than 70 Corporate Members and more than 1,300 customer experience professionals in its community. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies (News - Alert), SapientNitro, SAS, Tealeaf Technology, Vivisimo, and Vovici, a Verint Systems Company. Clarabridge, Inc., Corsential, Mattersight Corporation, and ResponseTek (News - Alert) are CXPA Silver Sponsors. For more information, visit www.cxpa.org.

Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association.

All other company names mentioned may be trademarks or registered trademarks of their respective holders.

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