|[April 03, 2012]
Lansinoh Launches the Lansinoh mOmma Bottle with NaturalWave Peristaltic Nipple
ALEXANDRIA, Va. --(Business Wire)--
Laboratories, Inc. was started by a breastfeeding mom, and it's been
the company's mission to support and encourage breastfeeding ever since.
Today's modern mom, who
is often on-the-go or back to work, might need to be separated from
her breastfed baby. However, she still deserves all the help and support
available to make her breastfeeding journey a successful one. That's why
Lansinoh today introduced the Lansinoh® mOmma® Bottle, featuring the
NaturalWave™ Peristaltic Nipple.
The patented NaturalWave Peristaltic Nipple gives mom confidence that
her baby will take a bottle when she is away, but return to the breast
when she's back. It differs from other artificial nipples because its
unique patented features can reduce potential nipple confusion in babies
where the breastfeeding relationship has already been established.
"When milk flows too quickly or easily out of a common, artificial
nipple, there's a risk that breastfed babies will opt to use the
'easier' method, and might start to prefer the artificial nipple over
mom," says Gina
Ciagne, Certified Lactation Counselor and Senior Director for
Professional Relations at Lansinoh. "We want to ensure that
breastfeeding continues as long as possible, even if mom and baby are
apart. Our NaturalWave Peristaltic Nipple encourages the baby to draw
the milk out using the same oral and tongue movements as when
breastfeeding, controlling the flow with a series of sucks and pauses,
making this an option specially designed for breastfeeding moms."
The nipple technology is based on more than 50 years of research
conducted by Lansinoh's parent company, Pigeon, and a study recently
conducted at England's University
of Leeds, entitled "How Breastfed Babies Bottle-Feed.1"
The NaturalWave Peristaltic Nipple replicates and encourages the same
movements that are consistent with the natural sucking style of babies
when at the breast.
To initiate the first step of breastfeeding, a baby attaches by
extending her lips outward to form suction on her mother's areola. From
this position, the baby uses a wave-like tongue motion called
peristaltic movement to remove milk from the nipple. To swallow, the
back of the baby's tongue rises to transfer milk down to the esophagus.
The NaturalWave Peristaltic Nipple, designed to encourage this same
process, helps babies shift seamlessly from the breast to the bottle and
back by maintaining familiarity with natural breastfeeding patterns.
"No artificial nipple can exactly replicate the way a baby feeds at the
breast, although we found that babies used the same sucking style on the
NaturalWave Peristaltic Nipple as when feeding naturally, thereby
reducing any potential preference when introducing mixed feeds-combining
breastfeeds with expressed breastmilk given by a bottle," says Principal
Author, Dr. Mike Woolridge, Senior Lecturer in Infant Feeding, Faculty
of Medicine and Health, University of Leeds (UK) School of Healthcare.
In addition to facilitating extended breastfeeding, the NaturalWave
Has wide, rounded nipple base which encourages a wider latch-on,
similar to how babies latch naturally, and therefore promotes oral,
facial, and jaw development.
Is made of super-soft and flexible 100 percent silicone that is lined
internally with specially designed grooves that are made to optimally
compress and control milk flow.
Has a hassle-free design with minimal parts that saves mom time.
Is available in slow, medium, and fast flow to meet baby's changing
Features an AVS (News - Alert)™ Air Ventilation System that reduces the intake of
gas, a potential cause of colic or spit up.
The Lansinoh mOmma Bottle is part of the Lansinoh
mOmma system that grows with your baby. It has interchangeable parts
for easy transition from the bottle to the mOmma Non-Spill Cup or award-winning
mOmma Straw Cup when baby is ready. The developmental drink set
includes all three tops (nipple, spout, and straw) for a complete
starter set, depending on the feeding style your child prefers. The
unique, round shape is designed for baby's hands to grip, and the
rocking bottle encourages
free play and stimulates development, as recommended by the American
Academy of Pediatrics (AAP). Additionally, the bottle is leak-proof
and comes with a travel cap for maximum safety and hygiene.
Lansinoh fully supports the AAP's
recommendation that babies
be exclusively breastfed for the first six months of life, breastfed
for 12 months with complementary foods, and thereafter as long as
mutually desired. It also supports feeding at the breast whenever
possible because there are key benefits for mom and baby from
breastfeeding and skin-to-skin contact. The Lansinoh mOmma Bottle
featuring the NaturalWave Peristaltic Nipple is best used to extend this
relationship, and help mom feed her baby breastmilk when she's away.
The Lansinoh mOmma Bottle featuring the NaturalWave Peristaltic Nipple
is available at Walmart
(in-store and online), Target
(in-store and online), Amazon.com,
ABOUT LANSINOH LABORATORIES, INC.
Founded in 1984 by a breastfeeding mom, Lansinoh
Laboratories, Inc., Alexandria, Va., is a global leader of premium
products by and for breastfeeding moms. The company's expanding product
line is available in over 25,000 retail stores nationwide. The company
is committed to developing new products that support moms and babies
through internal product development and selective acquisitions.
Lansinoh®, mOmma®, and NaturalWave™ are exclusive trademarks of Lansinoh
Press contact: Robyn@GregoryFCA.com,
610-228-2131, or 215-500-9487
mOmma Bottle featuring the NaturalWave Peristaltic Nipple image gallery
1 Woolridge et al, Key findings: "How Breast-fed Babies
bottle-feed" Leeds Ultrasound Imaging Study 2 (LUIS-2) May 2011
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