[April 03, 2012]

Lansinoh Launches the Lansinoh mOmma Bottle with NaturalWave Peristaltic Nipple

Lansinoh Laboratories, Inc. was started by a breastfeeding mom, and it's been the company's mission to support and encourage breastfeeding ever since. Today's modern mom, who is often on-the-go or back to work, might need to be separated from her breastfed baby. However, she still deserves all the help and support available to make her breastfeeding journey a successful one. That's why Lansinoh today introduced the Lansinoh® mOmma® Bottle, featuring the NaturalWave™ Peristaltic Nipple.

The patented NaturalWave Peristaltic Nipple gives mom confidence that her baby will take a bottle when she is away, but return to the breast when she's back. It differs from other artificial nipples because its unique patented features can reduce potential nipple confusion in babies where the breastfeeding relationship has already been established.

"When milk flows too quickly or easily out of a common, artificial nipple, there's a risk that breastfed babies will opt to use the 'easier' method, and might start to prefer the artificial nipple over mom," says Gina Ciagne, Certified Lactation Counselor and Senior Director for Professional Relations at Lansinoh. "We want to ensure that breastfeeding continues as long as possible, even if mom and baby are apart. Our NaturalWave Peristaltic Nipple encourages the baby to draw the milk out using the same oral and tongue movements as when breastfeeding, controlling the flow with a series of sucks and pauses, making this an option specially designed for breastfeeding moms."

The nipple technology is based on more than 50 years of research conducted by Lansinoh's parent company, Pigeon, and a study recently conducted at England's University of Leeds, entitled "How Breastfed Babies Bottle-Feed.¹" The NaturalWave Peristaltic Nipple replicates and encourages the same movements that are consistent with the natural sucking style of babies when at the breast.

To initiate the first step of breastfeeding, a baby attaches by extending her lips outward to form suction on her mother's areola. From this position, the baby uses a wave-like tongue motion called peristaltic movement to remove milk from the nipple. To swallow, the back of the baby's tongue rises to transfer milk down to the esophagus. The NaturalWave Peristaltic Nipple, designed to encourage this same process, helps babies shift seamlessly from the breast to the bottle and back by maintaining familiarity with natural breastfeeding patterns.

"No artificial nipple can exactly replicate the way a baby feeds at the breast, although we found that babies used the same sucking style on the NaturalWave Peristaltic Nipple as when feeding naturally, thereby reducing any potential preference when introducing mixed feeds-combining breastfeeds with expressed breastmilk given by a bottle," says Principal Author, Dr. Mike Woolridge, Senior Lecturer in Infant Feeding, Faculty of Medicine and Health, University of Leeds (UK) School of Healthcare.

In addition to facilitating extended breastfeeding, the NaturalWave Peristaltic Nipple:

• Has wide, rounded nipple base which encourages a wider latch-on, similar to how babies latch naturally, and therefore promotes oral, facial, and jaw development.
• Is made of super-soft and flexible 100 percent silicone that is lined internally with specially designed grooves that are made to optimally compress and control milk flow.
• Has a hassle-free design with minimal parts that saves mom time.
• Is available in slow, medium, and fast flow to meet baby's changing needs.
• Features an AVS (News - Alert)™ Air Ventilation System that reduces the intake of gas, a potential cause of colic or spit up.
• Is BPA-free.

Lansinoh fully supports the AAP's recommendation that babies be exclusively breastfed for the first six months of life, breastfed for 12 months with complementary foods, and thereafter as long as mutually desired. It also supports feeding at the breast whenever possible because there are key benefits for mom and baby from breastfeeding and skin-to-skin contact. The Lansinoh mOmma Bottle featuring the NaturalWave Peristaltic Nipple is best used to extend this relationship, and help mom feed her baby breastmilk when she's away.

The Lansinoh mOmma Bottle featuring the NaturalWave Peristaltic Nipple is available at Walmart (in-store and online), Target (in-store and online), Amazon.com, Diapers.com, and Drugstore.com.

ABOUT LANSINOH LABORATORIES, INC.

Founded in 1984 by a breastfeeding mom, Lansinoh Laboratories, Inc., Alexandria, Va., is a global leader of premium products by and for breastfeeding moms. The company's expanding product line is available in over 25,000 retail stores nationwide. The company is committed to developing new products that support moms and babies through internal product development and selective acquisitions. Lansinoh®, mOmma®, and NaturalWave™ are exclusive trademarks of Lansinoh Laboratories, Inc.

PRESS RESOURCES:

Press contact: Robyn@GregoryFCA.com, 610-228-2131, or 215-500-9487

Websites:
http://www.lansinoh.com
http://blog.oncloudmom.com/
https://www.facebook.com/LansinohUSA
https://twitter.com/LansinohUSA

Image galleries:
Lansinoh mOmma Bottle featuring the NaturalWave Peristaltic Nipple image gallery
Lansinoh product gallery

¹ Woolridge et al, Key findings: "How Breast-fed Babies bottle-feed" Leeds Ultrasound Imaging Study 2 (LUIS-2) May 2011

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