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| [March 29, 2012] |
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Humana Drives Better Health With National Well-Being Tour
HUMBLE, Texas --(Business Wire)--
Humana Inc. (NYSE: HUM), one of the nation's leading health care
companies, is bringing its Humana Well-Being Tour - a national mobile
health initiative - to the Shell Houston Open PGA TOUR event this
weekend.
This marks the first stop for the Tour since it debuted at the Humana
Challenge PGA TOUR golf tournament in partnership with the William J.
Clinton Foundation in January. The Humana Well-Being Tour is a mobile
display featuring a variety of Humana innovations that provide a fresh
perspective on healthy living.
The Humana Challenge features lifelong well-being as its theme,
challenging players, spectators and the general public to improve their
health by making positive changes in diet, exercise and lifestyle.
At the January tournament, more than 12,000 pedometers were distributed
- mostly from the Well-being Tour - to fans, players and the general
public as part of the innovative Humana WalkitSM program.
Walkers accumulated 84 million steps, which resulted in a significant
donation to local charities from The Humana Foundation. In addition,
tournament week featured a "Health Matters" conference conducted by the
Clinton Foundation with President Bill Clinton delivering the keynote
address.
Following the Shell Houston Open, the Tour will continue across the
country for seven months, on a mission to challenge and inspire people
to live life fully.
"At Humana, we're committed to making healthy things fun and fun things
healthy," said Mike McCallister, Humana's Chairman and Chief Executive
Officer. "By creating the Well-Being Tour, our goal is to reach as many
individuals as possible in fulfillment of our dream - to help people
achieve lifelong well-being."
Activities on the Humana Well-Being Tour are designed to engage and
educate consumers through innovative, fun ways to be healthy. These
include:
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Walkit: Attendees will receive a free pedometer with an RFID
tag (News - Alert) through the HumanaFit
program to track their steps during the tournament and beyond.
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Humana Biometrics Stations: Participants will visit one of fou
(non-invasive) biometric screening stations to receive personalized
health results and ask questions of qualified professionals.
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Xbox Kinect: Fans will experience the Humana co-branded Xbox
Kinect "Your Shape" game that demonstrates how being healthy can also
be fun.
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Photo Station: Visitors will share physical feats using green
screen technology.
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Well-Being Wall: Participants will join in a living collage by
sharing personal definitions of well-being.
As with the Humana Challenge, select stops on the Humana Well-Being Tour
will include a charitable donation from The Humana Foundation tied to
the WalkitSM program. For example, at the Shell Houston Open,
Humana is giving free pedometers to fans who visit the Well-Being Tour.
Tournament attendees are encouraged to track their steps throughout the
event, after which The Humana Foundation will donate $1 for every 50
recorded steps, up to $100,000, for local Houston charities.
The Humana Well-Being Tour is scheduled to visit multiple PGA TOUR
stops, festivals, events and conventions throughout the year including:
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Shell Houston Open, Humble, Texas; March 29-April 1
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NOLA Navy Week, New Orleans; April 19-22
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HP Byron Nelson Championship, Irving, Texas; May 16-20
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Hispanic Business and Consumer Expo, Orlando, Fla.; June 7-10
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Taste of Chicago: July 12-15
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Senior Games Cleveland Walk, Cleveland; July 19-31
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Ohio State Fair, Columbus, Ohio; July 31
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Wisconsin State Fair, West Allis, Wisc.; August 2-12
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Kentucky State Fair, Louisville, Ky.; August 16-26
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BMW Championship, Carmel, Ind.; September 5-9
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TOUR Championship by Coca-Cola, Atlanta; September 19-23
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Miramar Air Show, Miramar, Calif.; October 12-15
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The McGladrey Classic, Sea Island, Ga.; October 18-22
About The Humana Foundation
The Humana Foundation was established in 1981 as the philanthropic arm
of Humana Inc., one of the nation's leading health care companies.
Located in Louisville, Ky., the site of Humana's corporate headquarters,
the Foundation's mission is to support charitable activities that
promote healthy lives and healthy communities. The Foundation's key
priorities for funding are childhood health, intergenerational health,
and active lifestyles. For more information, visit www.humanafoundation.org.
Humana and The Humana Foundation are dedicated to Corporate Social
Responsibility. Our goal is to ensure that every business decision we
make reflects our commitment to improving the health and well-being of
our members, our associates, the communities we serve, and our planet.
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is a leading health
care company that offers a wide range of insurance products and health
and wellness services that incorporate an integrated approach to
lifelong well-being. By leveraging the strengths of its core businesses,
Humana believes it can better explore opportunities for existing and
emerging adjacencies in health care that can further enhance wellness
opportunities for the millions of people across the nation with whom the
company has relationships.
More information regarding Humana is available to investors via the
Investor Relations page of the company's web site at www.humana.com,
including copies of:
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Annual reports to stockholders
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Securities and Exchange Commission filings
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Most recent investor conference presentations
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Quarterly earnings news releases
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Replays of most recent earnings release conference calls
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Calendar of events (including upcoming earnings conference call dates
and times, as well as planned interaction with research analysts and
institutional investors)
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Corporate Governance information
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