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PFSweb Announces Agreement with Columbia Sportswear Company to Support Major Global eCommerce Expansion
PLANO, Texas --(Business Wire)--
PFSweb, Inc. (Nasdaq: PFSW), an international provider of
end-to-end eCommerce solutions, today announced it has launched an
agreement with Columbia Sportswear Company, a global leader in the
active outdoor apparel and footwear industries, to provide online
direct-to-consumer support services throughout Europe and Canada for the
company's Columbia and Sorel brands. Columbia Sportswear Company was
able to complete one of its largest e-commerce initiatives through this
agreement with PFSweb. The first phase of the expansion included
eighteen localized sites in Canada, Belgium, Germany, France, Italy, The
Netherlands, Austria, Spain and the U.K. The first site launched in the
U.K. on September 5, 2011, followed by the remaining countries on
September 19, 2011. Future phases will include additional sites in these
and other regions.
PFSweb was selected to provide multiple direct-to-consumer services for
the Columbia and Sorel sites, including customer order and payment
processing, information exchange functionality, account management and
reporting services as well as distribution logistics management services
and website sales returns processing services.
The agreement enlists PFSweb's global warehousing and product
fulfillment capabilities, which are supported by PFSweb's distribution
centers in Liege, Belgium and Toronto, Canada. PFSweb also provides
customer contact services in each of the countries with agents staffed
to support multiple languages from both locations.
"The services and capabilities provided by PFSweb across a broad global
footprint will allow us to seamlessly provide our international
customers the highest quality online research and shopping experience
possible," stated Paul Zaengle, Vice President, eCommerce at Columbia
Sportswear. "Our digital presence is the global face of our brands, and
most outdoor consumers begin their research online before going into a
store to make their purchase. Our responsibility is to maintain a highly
branded digital presence, with rich product information, localized in
key regions, empowering consumers and benefiting all of our retail
partners around the globe."
Mike Willoughby, President of PFSweb, commented, "The agreement with
Columbia Sportswear is not only an exciting new addition to our
portfolio of fashion and apparel brands, it is also a testament to our
commitment to build long-term success for our company. The eCommerce
market is truly an international movement, and PFSweb is at the
forefront. We believe having a global presence is a major advantage for
PFSweb as more and more companies look to expand their eCommerce
presence internationally and quickly realize the difficulties of doing
so using either their in-house resources or through other service
providers that are purely concentrated in the U.S."
About Columbia Sportswear Company
Columbia Sportswear Company (NASDAQ: COLM) is a global leader in branded
outdoor apparel, footwear, accessories and equipment. Columbia
Sportswear Company products are sold in more than 100 countries under
the Columbia®, Mountain Hardwear®, Sorel®, and Montrail® brand names,
which have earned an international reputation for innovation, quality
and performance. To learn more, please visit the company's websites at www.columbia.com,
www.mountainhardwear.com,
www.sorel.com,
and www.montrail.com.
About PFSweb, Inc.
Iconic brands engage PFSweb to enable their eCommerce initiatives.
PFSweb's End2End (News - Alert) eCommerce® solution includes interactive marketing
services, robust eCommerce technology, global fulfillment and logistics,
high-touch customer care, financial services, and order management.
PFSweb's eCommerce solutions provide international reach and expertise
in both direct-to-consumer and business-to-business initiatives,
supporting organizations across multiple industries including Procter &
Gamble, L'Oreal, LEGO, Columbia Sportswear, Sorel, Carter's, Lucky Brand
Jeans, kate spade new york, Juicy Couture, AAFES, Riverbed (News - Alert), Ricoh,
Hawker Beechcraft Corp, Roots Canada Ltd. and Xerox. PFSweb is
headquartered in Plano, TX with additional locations in Tennessee,
Mississippi, Canada, Belgium, and the Philippines.
To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the company's
website at http://www.PFSweb.com.
The matters discussed herein consist of forward-looking information
under the Private Securities Litigation Reform Act of 1995 and is
subject to and involves risks and uncertainties, which could cause
actual results to differ materially from the forward-looking
information. PFSweb's Annual Report on Form 10-K for the year ended
December 31, 2010 and Quarterly Report on Form 10-Q for the nine months
ended September 30, 2011 identify certain factors that could cause
actual results to differ materially from those projected in any forward
looking statements made and investors are advised to review the Annual
and Quarterly Reports and the Risk Factors described therein. PFSweb
undertakes no obligation to update publicly any forward-looking
statement for any reason, even if new information becomes available or
other events occur in the future. There may be additional risks that we
do not currently view as material or that are not presently known.
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