|[December 12, 2011]
Avvasi Announces WIND Mobile as Latest Customer
WATERLOO, Ontario --(Business Wire)--
Inc., the award-winning leader in video traffic management and analytics
for fixed and mobile communication service providers (CSPs), is pleased
to announce that WIND
Mobile is the latest service provider to adopt its OTT video
analytics services, and to deploy its new Q-VUE 2.1 analytics solution.
WIND Mobile has selected Avvasi to provide greater insight into video
trends and traffic patterns on the WIND Mobile network. As is consistent
with the entire mobile telecommunications industry, WIND Mobile is
experiencing unprecedented increases in Over-The-Top (OTT) video
traffic. In order to manage its OTT video traffic, the company is
looking to identify new traffic patterns and to determine how best to
manage subscriber Quality of Experience (QoE). Video QoE issues such as
stalls, playback delays and image distortions all negatively impact
Quality of Experience, and a user's illingness to pay for OTT services
or data plans.
WIND Mobile's Ariel Topasso, senior manager, Core Network Data & PS
said, "We are using Avvasi and its Q-VUE 2.1 product because it is the
only analytics solution we have found to be able to provide a
comprehensive measurement of OTT video Quality of Experience, which is
crucial to understand how our wireless network delivers OTT video."
Avvasi's solution is the only one in the world that can provide video
traffic demographics, in-depth analysis of video traffic trends, and
independent QoE scores that capture:
1. The impact of network performance on OTT video
2. Video fidelity as viewed on specific mobile devices.
This network and QOE information is crucial to CSPs who wish to optimize
their traffic management and investigate monetization opportunities.
"WIND Mobile approached us citing the same issue that many mobile
network providers are experiencing - the desire to optimize their
networks for video. They required detailed insight into OTT video
traffic quality and chose Q-VUE as a best of breed solution for OTT
video analytics" said Mate Prgin, president and CEO of Avvasi. "Many
companies measure various network QoS (Quality of Service) indicators,
which by no means reveals true subscriber Quality of Experience. We are
the only company that can provide a real-time, scalable and accurate
representation of a subscriber's true video experience in a mobile or
fixed network, for any mainstream OTT video protocol."
About Avvasi Inc.
Avvasi is the award-winning company helping fixed and mobile service
providers understand and leverage the opportunities created by the surge
of internet-based, Over-the-Top video. Avvasi's revolutionary video
analytics eclipse traditional deep packet inspection (DPI) based network
analytics, offering highly detailed measurement capabilities that report
video-based QoE, a MOS-like score that accurately reflects the
subscriber's perceived experience with video content. Service providers
around the globe are deploying Avvasi OTT video analytics to understand
the network impact of new devices and subscriber usage patterns, plan
and dimension network expansion and optimization solutions, while
reducing subscriber churn and maximizing revenue. For more information,
please visit http://www.avvasi.com.
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