|
Thwapr Extends Mobile Video Delivery to 60 Minutes
NEW YORK, NY, Dec 07, 2011 (MARKETWIRE via COMTEX) --
Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing
branded video content, today introduced the ability to send up to 60
minutes of video content directly to mobile devices without the use
of an app or need to download. This is ideal for longer format
content owners such as television shows, news outlets, viral
marketers, and sports organizations that want to reach a mobile fan
or viewer base via SMS subscriptions or from Web-based video directly
to a phone.
"This is a significant milestone for mobile content delivery," says
Bruce Goldstein, CEO of Thwapr. "Thwapr's enterprise partners can now
reach millions of users without an app or a download to deliver long
format or episodic content in a fully optimized viewing experience
with call-to-action buttons built in. Marketers can brand their
content, wrap it in advertising or sponsorships and engage their
audience without losing control in a third-party environment like
YouTube."
According to a survey from Adobe Systems published in an article from
eMarketer in October 2010 titled "Mobile Users Prefer Browsers over
Apps," results showed 78 percent of mobile device users preferred
using a mobile browser versus an app to access product reviews, 75
percent preferred the browser for reading blogs and 58 percent for
viewing video.
"It's data like this that suggests users are trending towards the
simplicity they experience by just using the browser that comes with
their phone, rather than making decisions about apps or downloads,"
said Goldstein.
Content owners and marketers can use Thwapr's video delivery
capability to drive valuable actions and deepen relationships with a
mobile audience. For example, it can be used to drive cable TV
service subscriptions, tickets sales, donations or promote television
shows and movies and usage of other marketing channels such as
downloading apps or posting to social media. Longer format video can
also drive users into paid content services or content provider
initiatives such as TV Everywhere and/ or market/promote these
services in general to build an audience.
Additionally, Thwapr's Share to Phone(TM) solution can mobilize
online video content by simply adding a button to any video on a site
to enable viewers to share directly to phone by simply typing in a
mobile phone number.
"Thwapr's solution far exceeds other forms of mobile video delivery
such as MMS, which can only handle lower quality content of 30
seconds or perhaps a couple of minutes, maximum," continued
Goldstein.
Thwapr supports the ability to deliver videos of 60 minutes in length
to a majority of smartphones and feature phones using the Android,
iPhone iOS, RIM, Symbian, WebOS, Windows 7/Mobile, and other
proprietary Operating Systems. This includes devices manufactured by
Samsung, LG, Motorola, HTC, Sony-Ericsson, RIM, Palm, Nokia, etc.
About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to
mobilize, monetize and socialize content, extending distribution
reach while delivering the highest possible quality and user
experience regardless of device, network or carrier. Founded by
digital video pioneers from Apple, Avid and MTV, Thwapr's
patent-pending technology is revolutionizing mobile video. Thwapr is
making branded mobile video sharing easy, and reliable so marketers
can reach the hundreds of millions of consumers with Web-enabled
mobile devices. Visit us at www.thwapr.com, follow us at
www.twitter.com/thwapr or Like us on Facebook
www.facebook.com/thwapr.
Notice Regarding Forward-Looking Statements
This news release
contains "forward-looking statements" as that term is defined in
Section 27A of the United States Securities Act of 1933, as amended
and Section 21E of the Securities Exchange Act of 1934, as amended.
Statements in this press release which are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future. Such
forward-looking statements include, among other things, the
development, costs and results of new business opportunities. Actual
results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among
others, the inherent uncertainties associated with new products and
development stage companies. These forward-looking statements are
made as of the date of this news release, and we assume no obligation
to update the forward-looking statements, or to update the reasons
why actual results could differ from those projected in the
forward-looking statements. Although we believe that any beliefs,
plans, expectations and intentions contained in this press release
are reasonable, there can be no assurance that any such beliefs,
plans, expectations or intentions will prove to be accurate.
Investors should consult all of the information set forth herein and
should also refer to the risk factors disclosure outlined in Thwapr's
annual report on Form 10-K for the most recent fiscal year, Thwapr's
quarterly reports on Form 10-Q and other periodic reports filed from
time-to-time with the Securities and Exchange Commission.
Investor Relations:
Michael Irving
Paramount Advisors, LLC
407-878-5462
mike@parvise.com
Media Contact:
Jocelyn Johnson
Gravitas Communications
212-924-9500
jjohnson@gravitas-pr.com
SOURCE: Thwapr, Inc
mailto:mike@parvise.com
mailto:jjohnson@gravitas-pr.com
[ Back To Mobile Security Homepage's Homepage ]
|
Follow Us