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Kaixin001 Selects Message Systems to Modernize Its Messaging Infrastructure and Help Solidify Its Leading Position in Chinese Social Networking
COLUMBIA, MD, Oct 25, 2011 (MARKETWIRE via COMTEX) --
Message Systems, the industry leader in messaging technology
solutions, announced today that Kaixin001, the fastest growing and
now one of the largest social networks in China, has selected the
Message Systems Momentum platform to power its messaging operations.
The Momentum implementation enables Kaixin001 to do away with an
existing email infrastructure made up of systems relying on
antiquated open source MTA technology, bringing enormous gains in
email performance and deliverability while lowering the company's
operating costs. With a world-class messaging capability in place,
Kaixin001 is now able to support the full range of in-demand social
networking services for individuals and pursue new business
opportunities in mobile Internet offerings.
Launched in 2008, Kaixin001 has enjoyed meteoric growth. Having
amassed more than 100 million users since launch, the company has
risen to become one of the top social networks in the world's most
populous country. At the same time, social networking in China has
become steadily more competitive, with top firms racing to
differentiate themselves and move beyond the business models and
offerings pioneered by sites such as MySpace and Facebook. Kaixin001
has succeeded by combining a family of offerings that appeal to a
largely young, urban demographic, especially white collar workers.
"Our challenge at Kaixin001 is to innovate, to create a platform that
continually engages our member base with better services, new
offerings and fun activities," said Wei Guo, Vice President at
Kaixin001. "With state-of-the-art messaging powered by the Momentum
platform, we have the capacity now to roll out any number of new
services, from social service and mobile Internet offerings to games
and other kinds of opportunities. The possibilities with partners is
endless, thanks to the foundational support Message Systems provides,
with the scalability to stay on our rapid growth path, the
deliverability to consistently reach all our members at the right
time and place, and the flexibility to develop and pursue new
business opportunities."
In the intensely competitive social networking industry in China,
losing customers to alternative providers is a constant threat. For
key players such as Kaixin001, simply copying the basic functionality
of industry pioneers like a Facebook is unlikely to prove successful
over the long term. Additionally, relying on last-generation
messaging infrastructure presents uphill performance and
deliverability challenges as the member base scales. Fast-growth
social networks like Kaixin001 find that they can use Message Systems
solutions to streamline their businesses in innovative ways, a key
differentiator in delivering user-preferred functionality. By
replacing its outdated MTA-based messaging infrastructure and
consolidating on Message Systems technologies, Kaixin001 can expect
to increase the ROI of its email operations while improving
operations through centralized management and multi-tenant
capabilities.
"We are excited that Kaixin001 has adopted the Momentum platform as
the foundation of its messaging operations," said George
Schlossnagle, CEO of Message Systems. "Many of the most engaging
social networking activities, such as responding to photo posts or
wall comments via email, rely on message-driven workflows.
Fast-growth social media companies like Kaixin001 often find that
conventional MTA-based systems can't scale or provide the consistent
deliverability necessary to support these kinds of activities as the
user base reaches critical mass. We're confident that with the
Momentum platform in place, Kaixin001 will be able to overcome all
these challenges, and do so at a much lower total cost of ownership."
"This agreement with Kaixin001 is yet another strong win in the China
market for Message Systems and firmly plants the company as a
preferred partner for growing social businesses," said David Harvey,
Vice President of Business Development and Partners at Message
Systems. "Additionally, the Momentum platform continues to be the
first choice for messaging among the world's top social networking
brands. We are very proud that our APAC team continues to secure
strong wins in China."
The Message Systems Momentum platform is built for businesses poised
for rapid expansion and in need of infrastructure support for
carrier-grade messaging and consistent delivery. Ideally, high-volume
email senders need the ability to tune and optimize campaigns and
programs in real time in order to establish a good reputation with
ISPs and avoid blocks, bounces and other deliverability problems. The
Momentum solution, with native Adaptive Delivery, provides superior
deliverability.
About Message Systems
The industry leader in messaging technology,
Message Systems offers a family of software solutions and services
that addresses the digital communications needs of today's most
innovative companies. Telecommunications carriers, ISPs, marketing
services providers, cloud computing firms and social media companies
rely on Message Systems software to power the message-based
communications driving their critical business initiatives. Message
Systems solutions get billions of unique messages to the right place
at the right time every day through the full range of channels:
email, SMS text, MMS messaging and more. Founded in 1997, the company
is headquartered in Columbia, Maryland. For more information, go to
http://www.messagesystems.com or call 877.887.3031
About Kaixin001
Happy Network (www.kaixin001.com) is one of China's
largest and most popular social networks. Ranked as the 13th most
popular website in China in 2010, Kaixin001 launched in March 2008
and has enjoyed tremendous growth in the years since. The site's more
than 100 million users rely on Kaixin001 for the full range of social
networking activities, from photo sharing and blogging to music
sharing and networking with friends. For more information, go to:
http://www.kaixin001.com
SOURCE: Message Systems
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