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[August 27, 2008]

DataSea Releases CRM Add-in for Salesforce.com

TMCnet Contributing Editor

Saying it offers single-step access to data relationships without searching and navigation, DataSea, Inc. has announced the release of its first commercial product, “DataFusion.”

A productivity add-in for Salesforce.com (News - Alert), DataFusion introduces DataSea’s so-called “inferencing technology” to the world’s largest hosted Customer Relationship Management application.

Integrating data sources into a unified neural-like, self-organizing network, DataSea’s Inferencing Engine uses human-like reasoning, combined with a language parser, to interpret the meaning and context of natural language input.

In addition to executing commands and assimilating new information into the network, it can find related information across multiple sources in one step.

With DataFusion, users of Salesforce.com see the relationships among data in a single step. They can do this without having to navigate through tabs and objects or drilling down through detail pages. Queries and commands may be entered into an interface is a single input box and the output is presented as a unified table showing all information related to the input. Functions such as finding all contacts in a particular city, or find solutions to a particular case based on its description are easier now. DataFusion’s one-step interface can also send e-mail, make phone calls, map addresses, and provide bird’s-eye mini-reports without opening a separate application.

To introduce DataSea’s technology to the marketplace, Salesforce.com’s open API and vast user base, consisting of more than 1.1 million subscribers, provided the perfect combination of technological platform and ready-made sales channel. DataSea was given the official stamp of approval by Salesforce.com to be an AppExchange Partner, after passing a rigorous partner certification process.

“With the information fused together, and with being able to just ask for what we want with simple commands, anyone can dive deeply into the data with almost no training,” says Rocky Nevin, co-founder of DataSea. “Features planned for future release can do complicated things, like correlate data from different sources, timeline it, and pull out complex relationships.”

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is The Compelling ROI Benefits of Contact Center Quality and Performance Management Technologies, brought to you by Voice Print International (News - Alert).

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.

Edited by Michael Dinan

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